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The Golf Group - 7 Great Places to Play in Orlando
The Golf Group is a six year old management company that owns six courses, but operates seven in the North Orlando area. It is a full service management company which provides all management, sales and marketing, grounds maintenance supervision, budgeting, purchasing and complete accounting . The Golf Group was created to be the management arm of the six individual corporations which own the golf courses it manages. The controlling interest holder of those six courses is Bob Dello Russo of Del-Air Heating and Air Conditioning, the largest heating and air conditioning company in Central Florida.
The Chief Operating Officer of The Golf Group, Sam Floyd, has an extensive operations background. He has 22 years experience as an Operations Director in the Hospitality industry and 17 years experience as Director of Golf Operations in the golf industry. His expertise in the Hospitality Industry was turning distressed properties which he brings with him into the golf industry as well.
The Golf Group is staffed with a complete accounting department and operations team. The Golf Group has developed personnel in the field that are ready to move up within their own club allowing existing managers to move into future management opportunities and acquisitions. The Golf Group has unlimited resources with over 15 sister companies for support, ranging from IT to Human Resources.
The Golf Group is very creative in its sales and marketing efforts and streamlines its club operations. These efforts can be seen in the clubs they own and operate; The Country Club of Mount Dora, Wekiva Golf Club in Longwood, The Country Club at Deer Run in Casselberry, Rock Springs Ridge in Apopka, Casselberry Golf Club in Casselberry and Twin Rivers Golf Club in Oviedo. To view The Golf Group clubs, feel free to go to our website www.golfgroupfl.com.
The Golf Group has had many successes in a very short period of time and word has traveled throughout the golf industry about that success. They have had many requests from area golf course owners and operators to offer consulting services and take on outside management contracts. In 2010,The Golf Group began to add to its portfolio, outside management contracts. The Monarch Club at Royal Highlands has been added to the six clubs The Golf Group currently manages.
There are several benefits having The Golf Group as your club management company.
· The close proximity to our home office, as well as our seven clubs insures immediate attention to your clubs needs.
· We are already in your similar market and understand how it works.
· Increased purchasing power locally and nationally for everything from food to fertilizer.
· Cooperative sales and marketing programs.
· Enhanced Web/Internet presents.
· Inclusion and access to The Golf Groups customer data base.
· Referral and reciprocal play from our clubs and more.
The Golf Groups philosophy for Daily , Semi-Private and Private golf course operations is simple, "Give the consumer a quality product at a reasonable price and provide an excellent level of service." We preach "Price Value" and "Lifestyle". In today's economy the number one item consumers are looking for is value. Along with this philosophy, The Golf Group has identified six basic areas for concentrated efforts to help move clubs forward in today's competitive market.
· Value: Offer a quality product at a reasonable price.
· Service: Customer service is the most important ingredient for success and promotes return business. A greeting from the staff with a smile is priceless.
· Lifestyle: Promoting lifestyle, creative membership programs, service and course conditions is the only way to succeed in the Private Club sector.
· Management: Recruit and train qualified personnel and match their skills with the clubs needs.
· Operating Costs: Streamline personnel for optimal operating efficiencies to control payroll costs and never lose sight of the bottom line.
· Sales & Marketing: Identify your position in the market, your competition and your customers. Create innovative programs to promote customer loyalty, memberships, tournaments, functions and outside play.
If you have interest in learning more about what The Golf Group can do for your club, please don't hesitate to contact me.
Sincerely,
Sam W. Floyd
Chief Operating Officer
